The Three Parts of Confidence Nobody Talks About
Self‑Awareness + Self‑Trust + Courage = Actual Confidence
We’ve all heard the advice: “Fake it till you make it.”
And last week, I shared why that mindset does more harm than good. Pretending isn’t confidence—it’s performance.
So what actually builds real, grounded, sustainable confidence?
It turns out confidence isn’t a single trait. It’s a structure made of three interconnected parts, and when one is missing, the whole thing wobbles.
Let’s break them down.
1. Self‑Awareness: Who Are You, Really?
Self‑awareness is the foundation of confidence. You can’t lead—or live—with confidence if you don’t understand your values, strengths, triggers, and growth edges. And no, not the polished version you put on a performance review. The real version.
Only 29% of employees say their leaders demonstrate “human leadership.” That’s not a skills gap—it’s a self‑awareness gap. People can feel when a leader is performing instead of showing up authentically.
And the data backs it up: leaders with strong emotional intelligence (which begins with self‑awareness) see 37% higher engagement and up to 27% better team performance. When you know yourself, you lead from a place of clarity instead of insecurity.
2. Self‑Trust: Will You Do the Hard Thing?
Self‑trust is your internal track record. It’s the belief that you’ll follow through—even when it’s uncomfortable, uncertain, or unpopular.
Every time you do what you said you’d do, especially the hard stuff, you make a deposit in your self‑trust account. Over time, those deposits compound.
Leaders who lack self‑trust often become approval‑seeking, indecisive, or avoidant. They know the right move but can’t make themselves take it.
And here’s the kicker: employees who trust their leadership are 4x more likely to be engaged. But that external trust starts with leaders who trust themselves.
3. Courage: Taking Action Despite Fear
Courage is where self‑awareness and self‑trust turn into behavior. It’s not the absence of fear—it’s action in the presence of fear.
As Brené Brown puts it, vulnerability is what we feel during uncertainty, risk, and emotional exposure. Confident leaders don’t run from that feeling—they walk straight into it.
Without courage, leaders fall into what I call hiding and coping behaviors: micromanaging, avoiding conflict, hoarding information, or obsessing over perfection. These aren’t leadership—they’re protection.
And the impact is real: CEOs rated as confident lead companies that outperform competitors by up to 12%. That confidence doesn’t come from pretending. It comes from repeated acts of courage.
The Formula for Real Confidence
Here’s how the pieces fit together:
- Self‑awareness tells you who you are.
- Self‑trust tells you you can do hard things.
- Courage is actually doing the hard thing.
Confidence is the result of that cycle—not the starting point.
A Quick Exercise
Think of a leadership decision you’ve been avoiding.
Now ask yourself:
- Do I lack clarity on my values or what matters here? (Self‑awareness)
- Do I doubt I’ll follow through? (Self‑trust)
- Do I know what to do but fear the reaction or outcome? (Courage)
Name the missing piece. That’s your starting point.
This three‑part framework is the foundation of Spark Your Leadership. We don’t hype people into confidence—we build it systematically, from the inside out.
If you’re ready to develop real confidence—not the performative kind—learn more about the program:
Or grab a spot on my calendar to talk about whether it’s the right fit for you.













