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The Company

Pathfinder Strategies helps organizations achieve results through people. We partner with our clients to develop and sustain an inclusive, productive culture and positive workplace experience. We help our client’s position themselves to attract, retain and leverage talent. We also help our clients build and strengthen their teams to achieve maximum productivity and creativity. We provide clients with the tools they need to build an effective personnel succession plan and develop their future leaders.

Our services stop the financial bleeding and culture drain associated with:

• Turnover
• Team dysfunction
• Leadership break downs

Our clients experience a positive, sustainable cultural shift that frees leaders up to plan and execute strategy and energizes team members in their work. The result is a highly productive, engaged, organization that is well positioned to focus on goal attainment instead of the day to day challenges associated with dysfunction.

Our tools and customized programs empower our clients to make positive, sustainable change in their culture internally.

It’s the power of the people that keeps organizations running and growing. Let Pathfinder Strategies help you hire the right people, build team alliances and mobilize leaders.


Brandy Ferrer founded Pathfinder Strategies with the belief that dynamic teams don’t just happen and organizational success is not an accident. It requires engagement and commitment from the leaders and team members alike. Brandy believes that people are a company’s most important investment and competitive advantage. Her work harnesses the unique talents of individuals and nurtures relationships to help the organization achieve its goals.

Brandy has developed corporate training departments, organizational development initiatives, strategic planning, and national training programs. Her experience spans the public and private sectors; small local business and large national corporations in a variety of industries. Brandy has over a decade of experience in professional development including leadership and management coaching, team building, talent development and culture strengthening.

Brandy has a certificate in Adult Learning and a certificate from the Association of Talent Development for Managing the Learning Function. Brandy is certified as an Emotional Intelligence practitioner with Multi-Health Systems.  She is also a certified practitioner and analyst for Behaviors and Motivators through Target Training International. Brandy is the only certified practitioner and coach of the BioCode System™ in the western United States.


Charlene joined the Pathfinder Strategies team in March of 2019 bringing with her an exceptional breadth of experience and skill in Executive Leadership Development, Learning & Development, Operations and Sales & Profitability.

Charlene is a recently retired GM and Vice President of the West Zone and Canada for GE Healthcare where she held responsibility for Commercial Operations, Sales and Profitability.  She also spent time as GM of Commerical learning and development bringing a passion for “people and organizational development.”  In this role, Charlene re-designed the competency model, developed paradigm curriculum and brought coaching and mentorship into the everyday activities of the sales leadership teams.

Previously, Charlene was the General Manager of Sales Force Excellence at GE Healthcare with responsibilities for sales distribution & deployment, compensation, sales enablement tools and learning & development for the US Commercial Organization. Her focus was always on business growth all the while keeping a keen eye on developing high-performance teams and leveraging the strengths of individuals.

Charlene also spent time as the Director of Sales for the QuickBooks product for Intuit Company where she had P&L responsibilities and a 500 person contact center and digital distribution.  She then became COO of Fusion Sales Partners a startup distribution partner for GE Women’s Healthcare Product Portfolio.

Charlene holds a B.S. in business from Adelphi University in Garden City, New York and is a Registered Radiologic Technologist from the University of Pittsburgh Medical Center, Montefiore Hospital.   And recently completed courses in Healthcare Innovation and Design Thinking and Executive Leadership Training for LGBTQ Executive Leaders at The Graduate School of Business at Stanford University. She is also trained as a coach in self-awareness curriculum.  She was co-chair of the GE GLBTA global organization and involved in outreach in her community.  She is currently the Chairperson of the Board of the American Heart Association for SW Arizona.  And is serving as a transition coach and consultant for the El Grupo Youth Development Organization in Tucson, AZ.  She previously held a Co-Chair Board Position on the Out & Equal Board in San Francisco and an Executive Board Position on the Milwaukee Urban League Board.

Charlene and her wife Anne Hunt live in Tucson, Arizona and are enjoy desert living.

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